About Candidate
Strategic and results-driven Hotel General Manager with over 10 years of experience managing and launching 4- and 5-star hotels and resorts across Thailand. Proven success in pre-opening operations, luxury resort management, and F&B-driven revenue growth for leading international and regional brands. Skilled in P&L optimization, guest experience excellence, and brand alignment, with a leadership approach centered on team empowerment and hands-on operational excellence. Recognized for driving profitability, market positioning, and owner-focused results while championing authentic Thai hospitality and memorable beachfront experiences.
SELECTED ACHIEVEMENTS
• Delivered +11.4% total revenue growth and improved GOP margins through F&B performance and cost optimization initiatives.
• Achieved +10% RevPAR growth and higher guest satisfaction through brand realignment and operational restructuring.
• Led 18% operational cost reduction post-pandemic while maintaining guest satisfaction above 90%.
• Increased direct bookings by 22% YoY through CRM-driven digital marketing and guest retention strategies.
• Directed multiple pre-opening and system upgrade projects, ensuring full operational readiness, brand compliance, and F&B excellence.
CORE COMPETENCIES
Pre-Opening & Launch Management • F&B Concept Development & Optimization • Strategic Planning & Budgeting • P&L & Financial Control • Brand Compliance & Standards • Team Leadership & Talent Development • Service Excellence & Guest Experience • Business Development & Market Positioning • Sales Strategy & Revenue Growth • PMS/POS/CRM Integration
Education
Experiences
• Directed daily operations across two lifestyle properties (94 keys combined), delivering profitability growth and enhanced guest satisfaction.
• Realigned operations and marketing with Cross Hotels & Resorts brand standards, achieving a 10% RevPAR increase.
• Elevated F&B and guest engagement programs to improve ancillary revenue.
• Implemented PMS upgrades and communication systems to streamline reporting and cost control.
• Led reopening and post-pandemic recovery operations, achieving 18% cost reduction while maintaining service quality above 90%.
• Integrated PMS/POS/Accounting systems for greater financial transparency.
• Increased direct bookings by 22% YoY through digital and CRM initiatives.
• Oversaw four properties (700+ rooms) and led pre-opening, operational scale-up, and IPO-readiness initiatives.
• Delivered 11.4% total revenue growth and enhanced owner relations.
• Reduced payroll costs by 15% while maintaining guest satisfaction above 90%.
• Strengthened owner relations and improved F&B and service operations, increasing repeat guest ratio by 12%.
• Developed premium F&B programs and themed events to expand market reach and brand visibility.
Skills
Pre-Opening & Launch Management
F&B Concept Development & Optimization
Strategic Planning & Budgeting
P&L & Financial Control
Brand Compliance & Standards
Team Leadership & Talent Development
Service Excellence & Guest Experience
Business Development & Market Positioning
Sales Strategy & Revenue Growth
PMS/POS/CRM Integration
