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S Hotels sets Saii Thai refresh

Pictured: Saii Phi Phi Island Village, Thailand.

S Hotels and Resorts, Singha Estate’s hospitality company, will undertake a US$27 million renovation of its resorts in Thailand and Fiji.

The plan includes an investment of more than THB500 million (approximately US$14.2 million) to reimagine the design, facilities and guest experiences at its three Saii Resorts in Thailand.

Thai trio

The Thai trio are Saii Phi Phi Island VillageSaii Laguna Phuket, and Saii Koh Samui Choengmon.

Saii Phi Phi Island Village and Saii Laguna Phuket have already achieved Green Globe Certification for their commitment to conservation, and Saii Koh Samui Choengmon promotes sustainability through a wide range of initiatives, including recycling, water conservation, energy reduction and plastic-free products.

Natural and responsible

Commencing this year and running until 2025, this new programme of extensive upgrades will encompass almost every touchpoint, including the guestrooms and suites, lobby areas, restaurants, spas and swimming pools.

Every aspect of these upgrades will embrace Saii Resorts’ natural and responsible philosophy, and the design concept will incorporate southern Thai arts and crafts, including local pottery.

The guestrooms renovation will be undertaken during the low season, so it will not impact upon the resort experience.

Phi Phi plan

At Saii Phi Phi Island Village, the Thai-inspired retreat in 70 hectares of coconut groves on Koh Phi Phi Don, the interior décor will reflect the resort’s commitment to marine conservation with artworks that represent the underwater world.

Intended to let every visitor ‘recharge in your own shell’, the refurbishment is designed to enhance the contrast between the original rustic architecture and contemporary interiors, with natural earthy tones and local materials that evoke the spirit of Koh Phi Phi’s roots.

Nautical bungalows

The resort’s spacious Thai bungalows will be upgraded with a nautical design concept inspired by island life, with sustainable materials such as bamboo and grass used to craft the outdoor chairs and lamps, and headboard artwork created from the ropes used to tie up boats.

Also being refurbished are the arrival and departure areas, and outdoor infinity pools, with the aim of positioning Koh Phi Phi as a destination-of-choice for eco-conscious, experience-seeking travellers.

Phuket lagoon inspiration

At Saii Laguna Phuket, which is situated between the Andaman Sea and the lagoons on Phuket’s sunset coast, the design will be based on the concept of a traditional lagoon house, updated for the modern era.

One key aspect of the project will be the launch of Saii Spa, a new holistic lifestyle concept which blends wellness, local Thai culture, anti-aging solutions and smart nutrition, to promote balanced living and celebrate the joy of exploration.

Beachfront spirit

First introduced in 2019, Saii Resorts is S Hotels & Resorts’ homegrown upper-upscale resort brand which specialises in sustainable and free-spirited lifestyle hospitality.

The name ‘Saii’ derives from the Thai word for ‘sand’, and the trio of Saii Resorts in Thailand are located on beachfronts.

Fijian project

Furthermore, S Hotels and Resorts has allocated FJD28.5 million (approximately US$12.5 million) to upgrade Outrigger Fiji Beach Resort, a Fijian site it manages.

The five-star destination on Fiji’s Coral Coast is set to complete a comprehensive renovation of its public areas and guestrooms this month. Upon reopening, guests will be immersed in the ambience of a traditional Fijian village, with facilities including a lagoon pool, tennis courts, golf training facility, wedding chapel and a spa.

Raising hospitality standards

Dirk De Cuyper, CEO of S Hotels & Resorts, commented: “We are excited to embark on this important strategic project, which is set to raise our standard of hospitality to new levels of international excellence. As a proud Thai hotel management and investment group, our Saii Resorts focus on the authentic elements that make Thailand such a compelling destination for discerning global travellers: its culture, nature and cuisine.

“The renovation of Outrigger Fiji Beach Resort meanwhile, will reaffirm this property’s position as a destination-of-choice for experience-seeking travellers. These refurbishment projects will enhance our brand proposition, helping us to attract today’s generation of guests and creating benefits not only for S Hotels & Resorts, but for the entire tourism industry.”

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